BFA in Communication, Track in Public Relations

The Public Relations program at VSU offers you the opportunity to develop skills that employers are actively seeking and unable to find. The degree will provide you with significant hands-on experience in Public Relations writing, strategic media and print design, promotions, publicity, and designing campaigns. In addition, you will have experience in creating and deploying social media. The program includes two important professional experiences. As part of the Case Studies class, you will have the chance to visit and talk with Public Relations professionals and in the Capstone course, you will design and implement a Public Relations campaign for a real client that provides experience and materials to fast track your entry into the job market.

Atlanta is the 10th largest market in the United States for Public Relations positions. The Georgia State Department of Labor projects that jobs for Public Relations Managers will grow by 22.6% by 2018. Advertising and Promotions Managers are forecast to grow 10.5%.

Here you will have the opportunity for significant hands-on experience in Public Relations writing, media, event planning, research, design, promotion, publicity, and strategic campaign planning. In addition, you will have experience in a variety of social media. You will take part in two important professional experiences: As part of the Case Studies class, you will have opportunity to talk with Public Relations professionals and in the Capstone class you will design and implement a Public Relations campaign for a real client. These experiences and materials will enhance your portfolio and fast track your entry into the job market.

You will be members of the communication family. You will have the advantages of a small program with strong faculty and student interactions. It is not unusual as you pass through the building and see faculty talking with students in offices or just chatting in the hall. Faculty are genuinely interested in what students are doing and their progress toward graduation.

You will have the benefit of excellent facilities. Most of your coursework will be completed in our newly renovated building. The Computer labs, equipment storage, classrooms, faculty offices, and study space are all in the same building. This close proximity for all the programs resources improves the already strong connection between students and faculty.

Finally, we make sure that your educational experience transcends the classroom. Many of our classes have projects that involved the campus or local community and you can also participate in the Studies Abroad programs.

How do we know we are successful?  Just look at our alumni. We have a strong placement rate and our alumni stay in contact with us. We regularly have alumni return to campus to talk with students and meet with classes to share their experiences. Our relationship with alumni is a strong advantage for our students.